News, data, and updates for SaaS and SEO teams
What is changing in link building, search and AI answers, with the numbers behind it, each piece written as a release: the finding, the date, the method, and someone to ask.
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Updates
Google Adds Retry-After Guidance to Its Crawl Rate Documentation
Google has restructured its guide to reducing crawl rate and now spells out how site owners can pair a 503 or 429 response with a Retry-After header to tell Google's crawlers when to come back. The behavior is not new, but it is now documented where site owners look during an emergency.
Vibhu Dhariwal, Cofounder & CTO, Digital Gratified
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Explainers
How Long Google Takes to Crawl, Index and Re-Rank: All 23 Timelines Gary Illyes Shared in Barcelona
Google's Gary Illyes showed internal timing ranges for 23 crawling, indexing and serving processes at Search Central Live Deep Dive Europe, from about 20 hours to discover a new URL to three to six months to recover from a core update. Here is every figure, and what it means for planning SEO work.
Vibhu Dhariwal, Cofounder & CTO, Digital Gratified
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Industry news
Google Is Serving Rank Trackers Altered Results: 8% of SERPs "Poisoned" Since September, New Data Shows
A study of 27.5 million SERPs by rank tracking provider Nozzle finds Google has been returning normal-looking results pages with most of the usual sites swapped out to suspected scrapers since September 2026, leaving tracked sites missing from the top 10 on 58.6% of affected pages.
Vibhu Dhariwal, Cofounder & CTO, Digital Gratified
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Studies
Google's 2026 Update Calendar: Four Spam Updates, Two Core Updates and the Shortest Rollouts on Record
An analysis of all 40 named ranking updates on Google's Search Status Dashboard shows 2026 is the first year spam updates have outnumbered core updates two to one, while both kinds of update are rolling out faster than in any previous year on record.
Vibhu Dhariwal, Cofounder & CTO, Digital Gratified
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